Vals Elektronik, which operates in the field of heating and cooling technologies, is a brand that draws attention in the sector with its domestic production power, wide product range and quality-oriented approach. Thanks to its engineering infrastructure in the production of fans, heaters and small household appliances, it offers competitive solutions both in the domestic market and on a global scale.

As 5Brand, we have designed a holistic communication process that includes video production and social media management in order to reflect this production power and user-oriented approach of the VALS brand more effectively in the digital world.

With the video production works, the products, usage scenarios and comfort of the brand to their living spaces were explained with high visual quality and turned into a strong brand story. The contents produced supported the functional product structure of VALS with a lifestyle-oriented narrative and created a remarkable and shareable content structure on digital platforms. Within the scope of social media management, this visual language has been transformed into a sustainable communication model with strategic content planning.

With this study, waltz has ceased to be a brand that only offers products in digital; It has gained a strategic brand identity with a strong and sustainable communication with a strong and sustainable communication centered on user experience.