{"id":1106,"date":"2025-09-17T16:46:38","date_gmt":"2025-09-17T13:46:38","guid":{"rendered":"https:\/\/5brand.co\/blog\/?p=1106"},"modified":"2025-09-17T16:46:38","modified_gmt":"2025-09-17T13:46:38","slug":"dijital-pazarlama","status":"publish","type":"post","link":"https:\/\/5brand.co\/blog\/dijital-pazarlama\/","title":{"rendered":"Dijital Pazarlama"},"content":{"rendered":"

Dijital pazarlama<\/strong><\/a>, g\u00fcn\u00fcm\u00fczde k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in b\u00fcy\u00fck f\u0131rsatlar sunan bir alan haline gelmi\u015ftir. Geleneksel y\u00f6ntemlerle hedef kitleye ula\u015fmak hem maliyetli hem de s\u0131n\u0131rl\u0131 iken, internetin sundu\u011fu olanaklar sayesinde k\u00fc\u00e7\u00fck i\u015fletmeler art\u0131k global \u00f6l\u00e7ekte g\u00f6r\u00fcn\u00fcrl\u00fck elde edebilmektedir. Bu rehberde k\u00fc\u00e7\u00fck i\u015fletmelerin dijital pazarlama<\/strong> yolculu\u011funa nas\u0131l ba\u015flayabilece\u011fini, hangi stratejilerin en etkili oldu\u011funu ve dijital d\u00fcnyada ba\u015far\u0131l\u0131 bir marka imaj\u0131 olu\u015fturman\u0131n inceliklerini ele alaca\u011f\u0131z. \u00d6zellikle b\u00fct\u00e7esi k\u0131s\u0131tl\u0131 olan k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in do\u011fru planlanm\u0131\u015f bir online pazarlama stratejisi, rakiplerinden s\u0131yr\u0131lmalar\u0131n\u0131 sa\u011flayabilir.<\/p>\n

Dijital Pazarlaman\u0131n \u00d6nemi<\/strong><\/p>\n

Dijital pazarlama<\/strong><\/a> g\u00fcn\u00fcm\u00fczde i\u015fletmelerin b\u00fcy\u00fcme yolculu\u011funun merkezinde yer al\u0131yor. Teknolojinin h\u0131zla geli\u015fmesi ve t\u00fcketici al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesi, markalar\u0131n hedef kitlelerine ula\u015fma y\u00f6ntemlerini k\u00f6kl\u00fc bir \u015fekilde d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Art\u0131k m\u00fc\u015fteriler \u00fcr\u00fcn ya da hizmet ara\u015ft\u0131rmalar\u0131n\u0131 internette yap\u0131yor, sosyal medyada markalar\u0131 ke\u015ffediyor ve sat\u0131n alma kararlar\u0131n\u0131 dijital i\u00e7eriklerden etkilenerek veriyor.<\/p>\n

Bu nedenle i\u015fletmelerin dijital pazarlamay\u0131 sadece bir ek faaliyet olarak g\u00f6rmeleri b\u00fcy\u00fck bir hata olur. Do\u011fru uyguland\u0131\u011f\u0131nda dijital pazarlama<\/strong><\/a>, markalar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak, m\u00fc\u015fteri ili\u015fkilerini g\u00fc\u00e7lendirmek, marka bilinirli\u011fini peki\u015ftirmek ve sat\u0131\u015flar\u0131 s\u00fcrd\u00fcr\u00fclebilir \u015fekilde y\u00fckseltmek i\u00e7in en g\u00fc\u00e7l\u00fc ara\u00e7lardan biridir. \u00d6zellikle k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in internet reklamc\u0131l\u0131\u011f\u0131, sosyal medya y\u00f6netimi ve SEO \u00e7al\u0131\u015fmalar\u0131 sayesinde, s\u0131n\u0131rl\u0131 b\u00fct\u00e7elerle b\u00fcy\u00fck markalarla ayn\u0131 sahada rekabet etmek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Dijital pazarlama<\/strong><\/a>n\u0131n bir di\u011fer \u00f6nemi ise \u00f6l\u00e7\u00fclebilir olmas\u0131d\u0131r. Geleneksel pazarlama y\u00f6ntemlerinde yap\u0131lan yat\u0131r\u0131mlar\u0131n geri d\u00f6n\u00fc\u015f\u00fcn\u00fc net bi\u00e7imde g\u00f6rmek zorken, dijital kampanyalarda hangi reklam\u0131n ne kadar d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131, hangi i\u00e7eriklerin daha fazla etkile\u015fim ald\u0131\u011f\u0131 anl\u0131k olarak takip edilebilir. Bu sayede i\u015fletmeler kaynaklar\u0131n\u0131 en do\u011fru \u015fekilde kullan\u0131r, gereksiz harcamalardan ka\u00e7\u0131n\u0131r ve s\u00fcrekli geli\u015fen bir pazarlama stratejisi olu\u015fturur.<\/p>\n

K\u0131sacas\u0131 dijital pazarlama, g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda i\u015fletmelerin m\u00fc\u015fterilerine ula\u015fmas\u0131n\u0131 kolayla\u015ft\u0131ran, onlar\u0131 rakiplerinden ay\u0131ran ve marka de\u011ferini uzun vadede art\u0131ran vazge\u00e7ilmez bir stratejidir.<\/p>\n

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SEO ve \u0130\u00e7erik \u00dcretimi<\/strong><\/p>\n

SEO, dijital pazarlama<\/strong><\/a> stratejilerinin en temel unsurlar\u0131ndan biridir. Arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almak, organik trafik kazanman\u0131n ve marka g\u00fcvenilirli\u011fini art\u0131rman\u0131n en etkili yoludur. Anahtar kelime optimizasyonu, i\u00e7erik stratejisi ve teknik SEO \u00e7al\u0131\u015fmalar\u0131 bir araya geldi\u011finde, web siteniz sadece ziyaret\u00e7i \u00e7ekmekle kalmaz, ayn\u0131 zamanda potansiyel m\u00fc\u015fterilere de d\u00f6n\u00fc\u015f\u00fcr. \u00d6rne\u011fin \u201c\u00e7evrimi\u00e7i pazarlama\u201d ya da \u201cdijital reklamc\u0131l\u0131k\u201d gibi e\u015f anlaml\u0131 ifadeleri i\u00e7eriklerde kullanmak, arama motorlar\u0131n\u0131n farkl\u0131 kullan\u0131c\u0131 niyetlerini yakalamas\u0131na yard\u0131mc\u0131 olur. Blog yaz\u0131lar\u0131, rehberler, e-kitaplar ve videolar ile desteklenen i\u00e7erik \u00fcretimi, i\u015fletmenizin uzmanl\u0131\u011f\u0131n\u0131 g\u00f6stermenin en g\u00fc\u00e7l\u00fc yollar\u0131ndan biridir.<\/p>\n

Sosyal Medya Y\u00f6netimi ve Dijital Pazarlama<\/strong><\/p>\n

Sosyal medya, dijital pazarlama<\/strong><\/a> kanallar\u0131n\u0131n en g\u00fc\u00e7l\u00fclerinden biridir. Facebook, Instagram, LinkedIn, TikTok ve YouTube gibi platformlar, farkl\u0131 hedef kitlelere ula\u015fmak i\u00e7in e\u015fsiz f\u0131rsatlar sunar. K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in sosyal medya sadece reklam vermek anlam\u0131na gelmez; ayn\u0131 zamanda m\u00fc\u015fteri ili\u015fkileri kurmak, topluluk olu\u015fturmak ve marka hikayesini payla\u015fmak i\u00e7in de kullan\u0131labilir. Sosyal medya reklamlar\u0131, hedefleme se\u00e7enekleri sayesinde \u00e7ok daha d\u00fc\u015f\u00fck b\u00fct\u00e7elerle y\u00fcksek geri d\u00f6n\u00fc\u015fler sa\u011flayabilir. \u00d6rne\u011fin, belirli bir \u015fehirde ya\u015fayan ve belirli ilgi alanlar\u0131na sahip kullan\u0131c\u0131lara ula\u015fmak, geleneksel reklamc\u0131l\u0131kla k\u0131yasland\u0131\u011f\u0131nda \u00e7ok daha kolay ve \u00f6l\u00e7\u00fclebilir hale gelmi\u015ftir.<\/p>\n

Dijital Pazarlama: E-posta Pazarlamas\u0131 ve M\u00fc\u015fteri Ba\u011fl\u0131l\u0131\u011f\u0131<\/strong><\/p>\n

E-posta pazarlamas\u0131, dijital pazarlama<\/strong> <\/a>ara\u00e7lar\u0131 i\u00e7inde en eski y\u00f6ntemlerden biri olsa da halen en etkili olanlardan biridir. D\u00fczenli b\u00fcltenler, kampanya duyurular\u0131 ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler, m\u00fc\u015fterilerin markayla olan ba\u011f\u0131n\u0131 g\u00fc\u00e7lendirir. \u00d6rne\u011fin, bir m\u00fc\u015fteri daha \u00f6nce belirli bir \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131ysa ona tamamlay\u0131c\u0131 \u00fcr\u00fcn \u00f6nerileri sunmak, hem sat\u0131\u015flar\u0131 art\u0131r\u0131r hem de m\u00fc\u015fteri deneyimini geli\u015ftirir. E-posta pazarlamas\u0131n\u0131n ba\u015far\u0131s\u0131, do\u011fru segmentasyon ve i\u00e7erik ki\u015fiselle\u015ftirmesi ile do\u011frudan ili\u015fkilidir.<\/p>\n

Dijital Pazarlama ile Hedef Kitleye Ula\u015fmak<\/strong><\/p>\n

Google Ads, Meta Ads ve di\u011fer dijital reklam platformlar\u0131 sayesinde i\u015fletmeler, \u00fcr\u00fcn ve hizmetlerini arama yapan veya ilgi g\u00f6steren kullan\u0131c\u0131lara kolayca ula\u015ft\u0131rabilir. Dijital reklamc\u0131l\u0131k, \u00f6l\u00e7\u00fclebilir sonu\u00e7lar vermesi a\u00e7\u0131s\u0131ndan da \u00f6ne \u00e7\u0131kar. Reklam kampanyalar\u0131n\u0131n performans\u0131, t\u0131klanma oran\u0131, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ve maliyet verileriyle an\u0131nda takip edilebilir. B\u00f6ylece i\u015fletmeler, b\u00fct\u00e7elerini en verimli \u015fekilde kullanabilir. Online reklamc\u0131l\u0131k ayn\u0131 zamanda yeniden hedefleme (remarketing) ile daha \u00f6nce web sitenizi ziyaret etmi\u015f kullan\u0131c\u0131lar\u0131 yeniden yakalama imk\u00e2n\u0131 sunar.<\/p>\n

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K\u00fc\u00e7\u00fck \u0130\u015fletmeler \u0130\u00e7in Dijital Pazarlama Stratejisi Olu\u015fturma<\/strong><\/p>\n

K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in dijital pazarlama stratejisi olu\u015fturmak, hem do\u011fru hedeflere odaklanmak hem de s\u0131n\u0131rl\u0131 kaynaklar\u0131 en verimli \u015fekilde kullanmak a\u00e7\u0131s\u0131ndan kritik bir ad\u0131md\u0131r. B\u00fcy\u00fck markalar\u0131n geni\u015f b\u00fct\u00e7eleri sayesinde ula\u015fabildi\u011fi kitlelere, k\u00fc\u00e7\u00fck i\u015fletmeler de ak\u0131ll\u0131 stratejilerle eri\u015febilir. Bunun i\u00e7in \u00f6ncelikle i\u015fletmenin hedeflerini netle\u015ftirmesi gerekir. Ama\u00e7 sat\u0131\u015flar\u0131 art\u0131rmak m\u0131, marka bilinirli\u011fi sa\u011flamak m\u0131, yoksa m\u00fc\u015fteri sadakati olu\u015fturmak m\u0131? Her bir hedef, farkl\u0131 bir dijital pazarlama<\/strong><\/a> yakla\u015f\u0131m\u0131 gerektirir.<\/p>\n

Ba\u015far\u0131l\u0131 bir dijital strateji i\u00e7in ilk ad\u0131m, do\u011fru hedef kitlenin tan\u0131mlanmas\u0131d\u0131r. Hangi ya\u015f aral\u0131\u011f\u0131, hangi ilgi alanlar\u0131 veya hangi co\u011frafi b\u00f6lgeler i\u015fletme i\u00e7in \u00f6ncelikli? Bu sorulara verilecek yan\u0131tlar, kullan\u0131lacak pazarlama kanallar\u0131n\u0131 da belirler. \u00d6rne\u011fin, gen\u00e7 kitleye ula\u015fmak isteyen bir i\u015fletme Instagram ve TikTok gibi sosyal medya platformlar\u0131na a\u011f\u0131rl\u0131k vermelidir. Profesyonel hizmet sunan bir i\u015fletme i\u00e7inse LinkedIn daha etkili bir kanal olabilir.<\/p>\n

\u0130kinci ad\u0131m, i\u00e7erik planlamas\u0131d\u0131r. Blog yaz\u0131lar\u0131, video i\u00e7erikler, sosyal medya g\u00f6nderileri ve e-posta kampanyalar\u0131, i\u015fletmenin hedef kitlesiyle d\u00fczenli bir ba\u011f kurmas\u0131n\u0131 sa\u011flar. Burada dikkat edilmesi gereken nokta, her i\u00e7eri\u011fin markan\u0131n kimli\u011fini yans\u0131tmas\u0131 ve kullan\u0131c\u0131ya de\u011fer sunmas\u0131d\u0131r. Sadece sat\u0131\u015f odakl\u0131 payla\u015f\u0131mlar yerine bilgilendirici, e\u011flenceli ve ilham verici i\u00e7erikler \u00fcretmek, markan\u0131n g\u00fcvenilirli\u011fini art\u0131r\u0131r.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fc ad\u0131m ise b\u00fct\u00e7e y\u00f6netimidir. K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in en b\u00fcy\u00fck sorunlardan biri s\u0131n\u0131rl\u0131 b\u00fct\u00e7edir. Bu nedenle hangi kanallara yat\u0131r\u0131m yap\u0131laca\u011f\u0131na dikkatle karar verilmelidir. SEO \u00e7al\u0131\u015fmalar\u0131 ve i\u00e7erik pazarlamas\u0131 uzun vadede d\u00fc\u015f\u00fck maliyetle y\u00fcksek fayda sa\u011flarken, dijital reklamc\u0131l\u0131k h\u0131zl\u0131 sonu\u00e7 almak i\u00e7in tercih edilebilir.<\/p>\n

Son ad\u0131m, t\u00fcm bu stratejilerin d\u00fczenli olarak \u00f6l\u00e7\u00fclmesi ve analiz edilmesidir. Google Analytics, Search Console ve sosyal medya istatistikleri kullan\u0131larak hangi kampanyalar\u0131n etkili oldu\u011fu, hangilerinin iyile\u015ftirilmesi gerekti\u011fi tespit edilir. B\u00f6ylece k\u00fc\u00e7\u00fck i\u015fletmeler, dijital pazarlama<\/strong><\/a> stratejilerini s\u00fcrekli g\u00fcncelleyerek ba\u015far\u0131ya ula\u015fabilir.<\/p>\n

\u00d6l\u00e7\u00fcmleme ve Analiz<\/strong><\/p>\n

Dijital pazarlama<\/strong><\/a> faaliyetlerinin en b\u00fcy\u00fck avantaj\u0131, \u00f6l\u00e7\u00fcmlenebilir olmas\u0131d\u0131r. Google Analytics, Search Console, sosyal medya istatistikleri ve e-posta a\u00e7\u0131lma oranlar\u0131 gibi metrikler sayesinde hangi kampanyalar\u0131n i\u015fe yarad\u0131\u011f\u0131n\u0131, hangilerinin revize edilmesi gerekti\u011fini kolayca g\u00f6rebilirsiniz. K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in d\u00fczenli raporlama, hem b\u00fct\u00e7enin verimli kullan\u0131lmas\u0131n\u0131 sa\u011flar hem de gelecekteki stratejilere \u0131\u015f\u0131k tutar.<\/p>\n

Dijital Pazarlama ile B\u00fcy\u00fcme Yolculu\u011fu<\/strong><\/p>\n

Dijital pazarlama, i\u015fletmelerin b\u00fcy\u00fcme yolculu\u011funda yaln\u0131zca bir ara\u00e7 de\u011fil, ayn\u0131 zamanda stratejik bir yol haritas\u0131d\u0131r. Do\u011fru planlanm\u0131\u015f ve istikrarl\u0131 bir \u015fekilde y\u00fcr\u00fct\u00fclen bir dijital pazarlama<\/strong><\/a> s\u00fcreci, k\u00fc\u00e7\u00fck i\u015fletmelerin b\u00fcy\u00fck rakipleriyle ayn\u0131 sahada rekabet etmesini, hatta bir\u00e7ok noktada \u00f6ne ge\u00e7mesini m\u00fcmk\u00fcn k\u0131lar. \u00c7\u00fcnk\u00fc internet, i\u015fletmelere co\u011frafi s\u0131n\u0131rlar\u0131n \u00f6tesinde bir g\u00f6r\u00fcn\u00fcrl\u00fck kazand\u0131r\u0131r ve markalar\u0131n sesini \u00e7ok daha geni\u015f kitlelere ula\u015ft\u0131rmas\u0131na olanak tan\u0131r.<\/p>\n

Bu yolculukta i\u015fletmeler i\u00e7in en \u00f6nemli noktalardan biri, sab\u0131rl\u0131 ve s\u00fcrd\u00fcr\u00fclebilir bir strateji olu\u015fturmakt\u0131r.\u00a0SEO ile organik g\u00f6r\u00fcn\u00fcrl\u00fck elde etmek, i\u00e7erik pazarlamas\u0131 ile uzmanl\u0131k alan\u0131nda otorite kazanmak ve sosyal medya y\u00f6netimi ile sad\u0131k bir topluluk olu\u015fturmak, zaman i\u00e7erisinde markay\u0131 g\u00fc\u00e7l\u00fc bir kimli\u011fe d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n

Sonu\u00e7 olarak, dijital pazarlama i\u015fletmelerin b\u00fcy\u00fcme yolculu\u011funu h\u0131zland\u0131ran, y\u00f6nlendiren ve g\u00fc\u00e7lendiren bir pusula gibidir. Do\u011fru uyguland\u0131\u011f\u0131nda k\u00fc\u00e7\u00fck i\u015fletmeler, rekabetin yo\u011fun oldu\u011fu pazarlarda dahi fark yaratabilir, kal\u0131c\u0131 bir marka alg\u0131s\u0131 olu\u015fturabilir ve s\u00fcrd\u00fcr\u00fclebilir bir ba\u015far\u0131ya ula\u015fabilir. Bu s\u00fcre\u00e7te profesyonel destek almak isteyen i\u015fletmeler i\u00e7in 5Brand<\/strong><\/a>, modern dijital pazarlama<\/strong> <\/a>\u00e7\u00f6z\u00fcmleri ve deneyimli kadrosuyla markalar\u0131n b\u00fcy\u00fcme yolculu\u011funda g\u00fcvenilir bir yol arkada\u015f\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dijital pazarlama, g\u00fcn\u00fcm\u00fczde k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in b\u00fcy\u00fck f\u0131rsatlar sunan bir alan haline gelmi\u015ftir. Geleneksel y\u00f6ntemlerle hedef kitleye ula\u015fmak hem maliyetli hem de s\u0131n\u0131rl\u0131 iken, internetin sundu\u011fu olanaklar sayesinde k\u00fc\u00e7\u00fck i\u015fletmeler art\u0131k global \u00f6l\u00e7ekte g\u00f6r\u00fcn\u00fcrl\u00fck elde edebilmektedir. Bu rehberde k\u00fc\u00e7\u00fck i\u015fletmelerin dijital pazarlama yolculu\u011funa nas\u0131l ba\u015flayabilece\u011fini, hangi stratejilerin en etkili oldu\u011funu ve dijital d\u00fcnyada ba\u015far\u0131l\u0131 bir …<\/p>\n","protected":false},"author":3,"featured_media":1112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-1106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-reklam-ajansi"],"yoast_head":"\nDijital Pazarlama - 5brand Blog<\/title>\n<meta name=\"description\" content=\"K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in dijital pazarlama rehberi: Hedef kitlenize ula\u015f\u0131n, sat\u0131\u015flar\u0131 art\u0131r\u0131n ve markan\u0131z\u0131 g\u00fc\u00e7lendirin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/5brand.co\/blog\/dijital-pazarlama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Pazarlama\" \/>\n<meta property=\"og:description\" content=\"K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in dijital pazarlama rehberi: Hedef kitlenize ula\u015f\u0131n, sat\u0131\u015flar\u0131 art\u0131r\u0131n ve markan\u0131z\u0131 g\u00fc\u00e7lendirin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/5brand.co\/blog\/dijital-pazarlama\/\" \/>\n<meta property=\"og:site_name\" content=\"5brand Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-17T13:46:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/5brand.co\/blog\/wp-content\/uploads\/2025\/09\/gsdgsg-2-5.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"5BRAND EDITOR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"5BRAND EDITOR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/5brand.co\/blog\/dijital-pazarlama\/\",\"url\":\"https:\/\/5brand.co\/blog\/dijital-pazarlama\/\",\"name\":\"Dijital Pazarlama - 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