Idil, which operates in the field of wet wipes and hygiene products, is positioned as a reliable brand in the sector with its production approach that prioritizes user health and product quality. The brand, which appeals to a wide audience with its products developed for daily use, baby care and personal hygiene needs, offers practicality, trust and quality together.

As 5Brand, we aimed to position the hygiene and trust-oriented structure of the brand correctly in the digital world in the Branding and SEO studies we carried out for İdil. With the developed corporate identity, the natural, cleanliness and confidence perception of the products has been transformed into a strong and consistent visual language, allowing the brand to gain a distinctive identity in shelf and digital communication.

Within the scope of SEO studies, web infrastructure was technically optimized and the visibility of the brand in search engines in the categories of wet wipes, hygiene products and personal care was increased. With the right keyword setup and content strategy, İdil has been transformed into a structure that can reach its target audience faster and provide sustainable digital performance.

With this study, while idil, hygiene and care category is being moved to a more visible, confidence-giving and brand perception position in the category; 5Brand has created a strategic infrastructure that manages both the identity and digital performance of the brand in an integrated manner.