Lapri is a brand that cares about multi-channel communication, creating a strong brand language with its aesthetic understanding and product quality. As 5brand, Lapri’s branding process; We handled it with a consistent and strategic approach ranging from digital to printed media.

The basis of the process was a web design that accurately reflects the character of the brand and the product world. This structure, centered on user experience, enabled visitors to offer a clear, fluent and reassuring digital experience from the first contact with the brand.
Photo shoots, which were carried out to support the web infrastructure, turned the details of the products and the aesthetic stance of the brand into a strong visual narrative.

This visual language has been moved to the center of digital communication with social media management. Thanks to planned content setup and consistent visual language, the brand has gained a communication structure that establishes an orderly and strong bond with its target audience.
The corporate identity designs developed to ensure that the brand speaks the same language at all contact points standardized Lapri’s professional stance.

Finally, the catalog design, which was prepared, was designed as a communication tool with high visual and perceptual value, presenting the brand’s products and collection understanding in a holistic story.

With this full-scale brand management process, Lapri has gained a structure that expresses itself with a consistent, strong and clear brand identity in all digital and printed media.